Advertising in an Economic SlumpYes, I said economic slump. Some say downturn, some say recession, and even more say that we are in for a major depression. I think it is more a matter of perception, I like to think of what we are enduring as a slump, those days that we just don't want to get out of bed for. When we have a down day or even week, is our life over? No, we just need to look at things differently. Many of our mothers have said, "Every cloud has a silver lining". Yes the economy is reacting to many different factors and the markets are way down, oil prices are way down and the media is spinning the story more and more to get more attention for their product.

You can only go Backward