Wondering what pages to include on your web site and why? Here is a list of important information that should be included on your site. Before you start thinking about what to write, it is important that you create a plan, which outlines what each page will contain. That way you won't repeat yourself or forget vital information. The most common pages on successful websites include: 1. Home Page (First Page) This is your "sales" page and should provide information about what you can do for your customers.

Does your business really need a Website? The first question that comes to mind is,"Does every company need to be in the phone book or even advertise in any way shape or form?" If you are in business as a hobby, and you are just as busy as you want to be, then probably not. However, if you are planning on growing your business or to stay in business in today's market, then you might want to consider then following. In 2008, 84.3% of Canadians regularly used the Internet. That was up from 67.

Are you an expert in your industry? Could you give advice to your customers, community, country or the world on the products and services you sell? Have you every written a column for a newspaper or magazine? Whether you have or you haven't, this could be a great opportunity to showcase your business while helping others to make wise decisions. Over the next month, Advertising In Focus will be launching a new online Magazine website for Calgarian's. The focus will be on what the old west or at least what Calgary was like before we grew to big for our britches.

Know your target audience. Who are your most important customers, clients or prospects, and why? For instance, if you have a business that sells family friendly products, wouldn't it be a nice gesture to give away a free ice cream coupon for the local ice cream shop. In turn the ice cream shop could give away a discount coupon for your establishment or another company which would give their customers a coupon for you. One hand rubs the other, a family rarely buys just one ice cream cone so the ice cream shop benefits from you advertising for them.

Over the last few months I have watched as many companies and business associates have struggled to make sense of what is happening to the economy. Oil prices dropping, the real estate market falling, and in talking to many retailers and restaurateurs their sales are at an all time low. Walking through the retail districts and malls you can see signs advertising sales of up to 75% off. Layoffs are happening all around us, even Tim Horton's is cutting back on their staff's hours. This however is not news to you, as you are probably in the same situation as everyone else.

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