Business Learns From The Average Joe

Advertising, what is it? According to the Merriam-Webster on-line dictionary it means: "the action of calling something to the attention of the public especially by paid announcements". Yet Princeton University defines advertising as: "the business of drawing public attention to goods and services". I feel that the people of Princeton are a little more correct in their definition. A lot of things are changing and changing fast in this world, and the changes in advertising are being driven by not major corporations, but individuals looking for their fifteen minutes of fame. With the current economic climate some companies are starting to move in the direction of the average consumer and using the Internet as a mass marketing tool. From Viral videos we get viral marketing and more and more companies are getting on the band wagon. Blogging , has been adopted by large corporations such as Dell, who have a consumer team that is dedicated to blogging. Imagine having a job writing your thoughts down and getting paid for it. Over the last month there has been a lot of talk about Twitter, which is actually a micro-blog. When I was first introduced to it by my son Spenser, I didn't get it. You have space to put 140 characters to tell the world what is on your mind at that moment. Not a lot of space if you are wordy like me, but I adapted and have learned that it is a great tool to market to the masses. So journey with me and watch as I take multiple projects and use various viral marketing techniques to advertise for my clients at little or no cost.